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The Science of Odors and Stimulants

The latest in brain science research has verified the connection between inhaling odors and the production of neurotransmitters that stimulate the central nervous system. These studies showed there was a positive effect on perceived energy level, wakefulness, cognitive performance, stamina and motivation. Improvement in mood and self-image were also indicated.

The Sniff It compounds effect the brain in three powerful ways:

  1. They are instantly coded as "positive stimulus" in the brain via the olfactory bulb.
  2. They act on the amygdala, which is involved in the fight or flight cues.
  3. They trigger the diencephalon to release the pleasure chemical dopamine and other opioids.
Brain Scan  

Brain Scan Image

Sniff It odorant molecules enter the nose and connect with odor receptors in the nasal epithelium.

Electrochemical signals are generated in the olfactory bulb and are instantly transmitted to the limbic area of the brain.

The diencephalon, in the limbic area, stimulates the production of dopamine and endorphins.

Under the direction of these powerful brain chemicals, the body responds with increased physiological and psychological responses.


Dopamine – the Molecule of Motivation

The source of dopamine regulation and the associated emotions of excitement, awareness and body-sense is the diencephalon. Among its many functions, dopamine helps control our alertness, curiosity, imagination and sexual drive. It enables us to feel happy and self-confident and motivates us to follow up our intentions with actions. Dopamine creates the exciting buzzing sensation of anticipation and enables us to experience pleasure and exhilaration. On a chemical level, dopamine is the master controller of emotions.

Endorphins – the Molecules of Pleasure

Endorphins are at the core of every one of our pleasurable experiences. All our sensations of pleasure cause endorphins to be released. The intoxicating feelings we have in the presence of endorphins motivate us to seek experiences that will cause and/or repeat this effect.

For example, it is the flood of endorphins our brains receive during and after sex or exercise that create the accompanying feeling of euphoria and create a drive and desire to repeat the experience. Response to endorphins are most powerful when a person is in an alert, happy state, while simultaneously stimulated by the release of dopamine.

Better Mood - Better Performance

Studies show that certain smells alter people’s behavior and mood as well as help to create a setting that is conducive to increased concentration and recall. Educators and administrators instructed students in the use of breathing and relaxation techniques and then introduced the Sniff It Energy Inhaler to test for alertness, concentration and recall. When exposed to the Sniff It scent, students reported feeling "more awake and alert" as well experiencing "improved concentration". Cognitive test scores also showed improved recall in the presence of the scent.

Respondents Rated Their Feelings Before and After Using Sniff It

Sniff It Usage Chart

Just a Few Breaths Away

With the Sniff It Energy Inhaler you're just a few breaths away from feeling refreshed and energized. You simply have to inhale it to believe it!

YOUR Sense of Smell

It's important to note that a very small percentage of the population (approximately 2%) have a diminished olfactory sense. These individuals suffer from a condition called anosmia, which means no sense of smell; hyposmia which is a decreased ability to smell; or dysosmia which is when things smell differently than they should. It is likely that people who have these conditions will have a limited experience with the Sniff It products.

This product is not intended to be used to determine or treat diminished olfactory ability. See your healthcare professional if you feel the need to be tested.

Sniff It Gives You Energy
Sniff It improves stamina and increases concentration.



Sniff It Formula Works!
The Sniff It aromatic compound is a proven stimulant.



Study Better with Sniff It
Sniff It improves memory and recall



Coaches use Sniff It
Sniff It improves your mood and outlook.




Use Sniff It to stay awake and alert when driving!

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